Sunwest LIVE is... LIVE!

April 14, 2026

LIVE SHOPPING Direct to YOU! A LIVE Jewelry Shopping Experience Built on Real Connection Let me tell you something... At Sunwest Silver, we never...

Artist Spotlight:   REBECCA BEGAY

April 14, 2026

I've known a lot of jewelers in my lifetime. Generations of them. Each and everyone is inspired by something that they use to create their art....

SILVER: The Metal That Remembers

January 24, 2026

There are materials you use… and materials you experience. Silver is an experience like no other. At Sunwest, silver doesn’t just hold turquoise. It...

TURQUOISE: The Stone That Carries The Sky

January 24, 2026

Some stones aren’t just beautiful, they are living stories. Turquoise is one of them. At Sunwest, turquoise isn’t simply “a stone.” It’s a piece of...

Teamwork: Our Product

December 30, 2025

Working WITH the Earth There’s a kind of knowing you don’t learn from a book. The miners I’ve known over the years - the good ones, the real ones -...

Teamwork: Our Process

December 30, 2025

Strung Together Most of this team has been together 25 to 30 years. This is what dedication sounds like - quiet, steady, and unbreakable. And this is...

Teamwork : Our People

December 29, 2025

Show on the road Behind every booth, every case, every show - there is a Sunwest team working quietly and tirelessly to make it all come together....

Native Heritage: Our Process

November 11, 2025

Supporting a Community of Artists When I first started selling jewelry, it was just me - driving from place to place, shaking hands, learning what...

Native Heritage: Our Product

November 11, 2025

Honoring The Hands That Came Before Let me tell you something I’ve come to understand after more than fifty years in this business: Heritage isn’t...

Native Heritage : Our People

November 11, 2025

The Root of Every Sale is Trust You learn a lot about people when you spend your life selling jewelry. Not the kind of lessons you pick up from a...

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It's All About the Turquoise  

Since 1972, Sunwest Silver has been All About the Turquoise. We are industry’s leading source for turquoise, silver charms & findings, and finished handmade jewelry created by the Southwest’s finest Native artisans. 

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