LIVE SHOPPING Direct to YOU!

A LIVE Jewelry Shopping Experience Built on Real Connection

Let me tell you something...

At Sunwest Silver, we never built this business on selling jewelry.

We built it on people.

On long conversations across a table.
On working directly with artists face-to-face, hand-to-hand.
On knowing the story behind every piece of handmade turquoise and silver jewelry we offer.

And that's exactly what Sunwest LIVE - our "in-person" live jewelry shopping experience - carries forward today.

What Is Sunwest LIVE?

Sunwest LIVE is a live jewelry shopping experience where you can:

• Watch real-time showcases of hand selected jewelry

• Hear directly from knowledgeable hosts with decades of experience

• Meet the artists behind the work

• Ask questions and interact before you ever make a purchase

• It's not traditional e-commerce.

It's human connection brought into a live, digital format.

When the World Lost Connection - We Found Another Way

When the COVID lockdown came... everything changed.

Doors closed.
Travel stopped.
People were separated from the everyday moments that made life feel... human.

For most businesses, the answer was simple: go online and keep selling.

But that didn't sit right with me.

Because this business - and this industry - was never meant to live behind a screen without a soul.

So we asked ourselves:

How do we stay connected to our people when connection matters most?

That's where Sunwest LIVE began.

Not as a sales tactic...

But as a way to stay present.
To keep telling the stories.
To keep the community together when the world was holding us apart.

The Way We've Always Done It at Sunwest Silver

I've spent my life making sure one thing never gets lost:

Every piece of jewelry has a story.
Every stone has a past.
Every artist deserves to be known.

That's how Sunwest Silver was built.

Not on volume.
Not on shortcuts.

On relationships.

Sunwest LIVE didn't change that.

It gave it a wider reach.

How Sunwest LIVE Works (And Why It's Different)

When you tune into Sunwest LIVE, you're not just watching a show.

You're stepping into the room.

Each live show features:

• One-of-a-kind and limited-edition turquoise jewelry pieces

• Handmade silver jewelry created by skilled artisans

• Special pricing based on relationships - not retail markups

• Real-time interaction with hosts and special guest artists

Our hosts don't read scripts.

They've lived this business.

They know the mines.
They know the materials.
They know what real craftsmanship looks like.

And sometimes... it runs even deeper.

Mikayla - my granddaughter - is carrying forward the same respect for the work and the people behind it as I've taught her since she was a little girl running around the shop.

Jerrica - has been in the jewelry business for decades as a jewelry maker, fashion model, and reseller. Her refined taste and elegant approach has shined light on her name around the globe.

Brenda - is a longtime member of the Sunwest family. A once queen of our stone department she now shares her vast knowledge and passion for turquoise and other gems with her viewers.

Meet the Artists Behind the Jewelry

This is the part that elevates our show to a whole new experience.

Every week, artists walk through our doors.

Just like they always have.

And many of them step right into Sunwest LIVE.

They talk to you directly.
They explain their process.
They share why they chose a particular turquoise stone or design.

That's something special. These artists are providing a window into their life, their passion, their soul.

Authenticity is vitally important in this industry, and is why we share who we work with, and the history of all of our pieces.

Why Live Jewelry Shopping Matters Today

Most online shopping today is built for speed.

Click. Buy. Done.

But something gets lost in that process.

Sunwest LIVE brings it back.

Through live stream jewelry shopping, you can:

• Ask questions in real time

• Get honest answers from experts and artists

• Understand the craftsmanship before you buy

• Feel confident in your purchase

This is where live commerce meets real human experience.

Technology Didn't Replace the Connection - It Carried It Further

I've heard people say technology creates distance.

I don't see it that way.

Not when it's used right.

Sunwest LIVE takes everything we've always believed in - relationships, storytelling, craftsmanship - and brings it to people no matter where they are.

Now someone across the country can be part of the same experience that used to only happen right here in the shop.

That's not losing connection.

That's expanding it.

It's never just been about the jewelry.

It's about the hands that made it.
The stories that shaped it.
And the people who carry it forward.

Sunwest LIVE just makes sure you're still part of that - wherever you are.