Native Heritage: Our Process

November 11, 2025

Supporting a Community of Artists When I first started selling jewelry, it was just me - driving from place to place, shaking hands, learning what...

Native Heritage: Our Product

November 11, 2025

Honoring The Hands That Came Before Let me tell you something I’ve come to understand after more than fifty years in this business: Heritage isn’t...

Native Heritage : Our People

November 11, 2025

The Root of Every Sale is Trust You learn a lot about people when you spend your life selling jewelry. Not the kind of lessons you pick up from a...

Native Heritage: Our Partners

November 11, 2025

ARTIST SPOTLIGHT: ISAAC DIAL Some folks make jewelry. Some folks tell a story through their hands and let the work be their voice. That’s Isaac Dial.

Quality: Our Product

October 6, 2025

Native Jewelry Tells Stories Not all stories are told with words.

Quality: Our Partners

October 6, 2025

ARTIST SPOTLIGHT: LARRY VASQUEZ Some artists shape silver. Others shape stories. Larry Vasquez does both.

Quality : Our People

October 6, 2025

Molly Knows In this business, there are folks you work with, and then there are folks you trust like family. For me, Molly’s always been family.

Quality: Our Process

October 6, 2025

THE GRADER GOOD You don’t always find your best people by posting a job description. Sometimes, they show up with a pan of enchiladas.

Experience Sunwest LIVE shopping!

October 6, 2025

Our Facebook Live shows featuring exclusive handmade jewelry, deep-dive stories behind each piece, and a special event this week at Santa Fe Indian...

Santa Fe Indian Market 2025

August 13, 2025

We are counting down the hours until the 103rd Santa Fe Indian Market officially launches tomorrow!

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It's All About the Turquoise  

Since 1972, Sunwest Silver has been All About the Turquoise. We are industry’s leading source for turquoise, silver charms & findings, and finished handmade jewelry created by the Southwest’s finest Native artisans. 

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