Supporting a Community of Artists

When I first started selling jewelry, it was just me - driving from place to place, shaking hands, learning what mattered one piece at a time.

There was no grand plan, no “strategy deck,” no roadmap. Just curiosity… and respect.

That respect turned into relationships.

One artist. Then another. Then another.

Each handshake was a lesson in both craft and humanity.
Every time someone trusted me with their work - I took that seriously. I protected it. I honored it. I paid fair. I stood behind them.

Over time, this became more than buying jewelry.
We started building together.

Not “suppliers”… partners.

Today, Sunwest works with nearly 400 Native American artists across the Southwest - not just making beautiful jewelry, but supporting entire communities of artisans who keep this culture alive with their hands.

And the thing that still humbles me is this…

This entire network didn’t come from scale.
It came from integrity.

That’s how we grew - slow, steady, person to person - through trust, collaboration, community uplift, and doing it the right way.

That’s the real story of Sunwest.

Because this isn’t just a business.

It’s a family built one artist at a time.